Kalapi and I finally decided to kick off the urban typography installations we’ve been planning for ages, with this quick one on the busy Outer Ring Road in New Delhi. We used dried fallen leaves from the Ashok trees lining the road and coloured wire, tucked within the fence grid, to write ‘Dilli Meri ♥’ (with the heart replacing the usual word, ‘jaan’) meaning, ‘Delhi my love/life.’
Taking off from the energy of the start, we’re starting a group on Facebook and kick-starting more type-a-thons around the city in the coming weeks. Local materials, minimum interference of public property and meaningful, beautiful typography to write words or phrases that aim to remind residents of the simple joys of their lovely city, that they forget to notice in their crazy daily lives.
Join us!
